Deciding what belongs in the first release
The first decision is whether the experience needs an app or is better served by a fast mobile web experience, because an app carries permanent costs in store review, release cycles and version support. Where an app is right, we identify the few journeys that justify installation and design the release around those. Platform strategy follows the same logic: cross-platform when the interface is largely shared and time to market matters, native when the product depends on platform capabilities or sustained performance. That decision is made openly with its trade-offs written down, not assumed.
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