What a growing business actually needs from a website
Traffic is rarely the constraint. The constraint is usually that visitors cannot tell, within a few seconds, whether an offer applies to them. We map the audiences that reach the site, the questions each one needs answered and the evidence that makes an answer credible. That produces a page structure organised by visitor intent rather than by internal org chart, with the commercially important pages given room to explain themselves. Navigation, headings and calls to action follow from that map, so the site guides a reader toward a decision instead of asking them to hunt.
Discuss Your Project