Platform strategy and what it costs either way
Cross-platform frameworks are the right answer when most of the interface is shared, time to market matters and the product does not lean heavily on platform-specific capability. Native is the right answer when it does, or when sustained performance and deep integration with the operating system are central to the experience. Both choices carry a cost: one in occasional platform friction, the other in maintaining two codebases. We make the recommendation after the product is defined, and write down the reasoning so it can be revisited if the product changes shape.
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