Discuss Your Project ↗Brand identity and digital presence for Doing It, the podcast hosted by Vaibhav Yadav — built to look established from episode one and to scale as guests and formats are added.
Doing It is a podcast hosted by Vaibhav Yadav. When we began, the show had one guest episode and a lot of ambition. The job was to give it a presence that felt like a series people already follow — identity, episode pages, guest features and a clear way for new guests and listeners to get involved — without over-building for a format that is still finding its shape. Vedspace delivered the brand and the site in three weeks.
A podcast’s website has to do two opposite things: look like a serious, established show today, and make it effortless to add the next episode tomorrow. With only one guest episode published, the design could not lean on a back catalogue. It had to carry the show on tone, the host’s voice and a structure that fills itself in as the series grows.
We designed the identity first — wordmark, colour and motion that work as a cover, a video bumper and a website. The site was built around an episode model: each episode and guest is a structured entry with its own page, embedded player and share-ready artwork, so a new recording becomes a published episode in minutes with no developer involved. A guest-invitation flow captures the people who want to be on the show, and the layout has been designed for the day there are fifty episodes, not one.
Doing It launched with a brand and a site that read as a series, not a pilot. The host publishes episodes and guest features directly. As the format grows, the same system carries it — no redesign needed.
A short project brief helps us understand the objective before we speak.